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Why our business is really about people (not roofs)

by: Kirsten Land on April 4th, 2017 about General

You’ve probably noticed how one act of kindness often leads to a chain reaction of kind acts.

It may not seem like that has much to do with a roofing business, but it does for us! Here’s one way we’ve seen that chain reaction in our business.

We work with a lot of real estate agents. This leads to us helping people who are buying or selling a home. That’s a stressful time for everyone involved! So, when someone’s hit with a curveball like a damaged roof, you can imagine how that adds to their stress levels.

That was the case for a family that was selling their home and were set to close in a few weeks. The roof had just received some hail damage. We came out to inspect it as a favor to the real estate agent, and sure enough, the roof was totaled.

Despite the all-around stress of that situation, we all found ways to work together to help each other. First, we came out and met with the seller’s insurance adjuster, who agreed with our assessment that the roof was totaled. Insurance would pay to replace the roof and gutters and would expedite the process.

The seller chose us to replace the roof and gutters since we had been willing to work with them and their insurance. The roof had to be done before they could go through the closing. We promised to get the work done before the closing date.

Meanwhile, the buyers asked if they could choose the roof color and pay for an upgrade to an impact-resistant shingle. It may have seemed like an extra hassle for them to worry about, but the sellers didn’t hesitate. They graciously agreed to the request.

Afterward, the buyer of the house was so pleased with our work and our customer service, they purchased our two-year roof maintenance service.

The seller was also pleased, as were both of the real estate agents. We got the job done, and the house closed on time.

You never know what an act of kindness might lead to. Ours started small: doing a favor for a real estate agent who needed quick help before a closing. It ended with a win for all of us, and every party reaching out to lend a hand to the others.

You see, our business isn’t really about roofs.

It’s about people. And giving them what they need in a way that makes everyone feel like they are more than customers. At its core, our business is about kindness. And kindness is contagious.

If you’re worried about your roof, call us, and let us be a friendly face when you’re stressed about your house. Because you will always be more than a customer to us.

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